Welcome to Azure International

Azure International is a leading investment and advisory company focused on China's cleantech energy sector. Founded in 2003, we have a team of 20+ local and international professionals based in China with backgrounds in engineering, marketing, manufacturing, consulting, policy, government relations and finance. In addition to deep advisory capabilities in renewable energy, energy efficiency, carbon management, and energy finance, we have proven capability to invest in and accelerate the development of clean energy companies.  Our portfolio and partner companies have achieved both significant commercial success and returns to investors. Azure provides the necessary expertise and execution capabilities in China to lead relationship development with government and strategic partners, project execution, sourcing, sales and technology development – all with deep understanding of Chinese and international requirements.

Contact Info

For further enquiries or if you are interested to

learn more about how we can collaborate, please

contact us directly at:

Azure International

Tel: +86 10 8447 7053

Fax: +86 10 8447 7058

E-mail: info@azure-international.com


Azure International has created and contributed to a wide variety of licensed published reports and free issue briefs or white papers, often in collaboration with non-profit/government/ multilateral agencies and conference/media partners. Some of these documents are available here, and others can be requested by emailing Azure International or purchased directly from the distribution partner site. Furthemore, Azure professionals are open to discuss all public documents with members of the media and public at large. Azure data cannot be used without expressed written permission by Azure International.



Recent Publications


Azure International provided supporting data and analysis for the Climate Group's China briefing.

RE100 is a global campaign working with the world's most influential businesses on their journey to become 100% powered by renewables. This RE100 China analysis is designed to give businesses around the world an overview of the current and future low carbon energy landscape in China. As the examples of leading companies in this paper show, the journey to 100% renewable is already underway in China.

 RE100 China briefing Final English cover  RE100 China briefing Final Chinese cover

Azure International has 10+ years experience providing companies, financial institutions, governments, international institutions and NGOs hands-on yet comprehensive solutions to achieve their energy saving and carbon reduction goals. Our core areas:

  • Energy efficiency and carbon reduction finance
  • Industrial and building energy efficiency auditing and management
  • Supply chain energy efficiency programs and finance
  • Energy and climate policy analysis and development
  • City and regional low-carbon development plans
  • Market-entry support for low-carbon technologies and innovations

Our partners and clients include organizations such as the Energy Research Institute of the National Development and Reform Commission (NDRC), Lawrence Berkeley National Laboratory, the International Finance Corporation, and a diverse group of Chinese and multinational industrial clients.
For expressions of interest in our services please contact us at research@azure-international.com




Demand Response in China: The Market & Strategic Positioning of Active Players


China has the largest potential for demand in the world, but lacking market mechanisms has limited growth opportunities till now. Things are changing. A number of pilot projects, including a project in Shanghai that began in the summer of 2014 that is testing a new market structure, are underway. Moreover, active players anticipate transformational market reform in the short to medium term and are investing in developing project references and sales channels now.

This 58-page report sheds light on China's huge Demand Side Management potential, provides the first publicly released insights on Shanghai's DR pilot and reveals conflicts of interest, perceived challenges and market positioning strategies among active stakeholders. The report can be viewed as an excellent introduction for individuals and companies interested in engaging in demand response and demand side management in China.(free to download)

To learn more or inquire into specific topics covered in this report, please contact Azure at research@azure-international.com


     About the Author

Florian Stern

Florian Stern is a fellow of the Heinz Nixdorf Scholarship Program to promote work experience of German high potentials in the Asia-Pacific Region and researches among other topics for Demand Response with Azure International. Prior to working with Azure in China, Florian gained experiences at Volkswagen Group China in Beijing (Controlling) and at Euro Asia Consulting in Shanghai (Consulting). Florian holds a M.Sc. in Business Administration from Jönköping International Business School (Sweden), and a M.Sc. in International Business Administration from European University Viadrina (Germany).




China Cleantech Outbound Investment in Transition: Key Drivers, Important Trends, Major Players

screenshot of ODI report coverAzure International has released a new white paper, "China Cleantech Outbound Investment in Transition". China's outbound investment flows and China's cleantech investments are both topics of significant importance for world energy markets.China's potential to influence global cleantech development makes understanding Chinese cleantech investment a priority for decision makers. Despite numerous reports available on both topics, rarely has the interaction between China's cleantech and outbound investment trends been explored in detail. Summary of contents:

  • Overview of China cleantech and outbound investing trends over the past decade and outlook for the future.
  • Macro, policy, and commercial drivers of China cleantech and outbound investing.
  • In-depth look at the characteristics and motivations of top actors in Chinese outbound cleantech investment, including public sector financing, corporate strategic investors, venture capital and private equity, and the emerging financial innovations dubbed Yuan 2.0.
  • Profiles of the five most active cleantech Chinese VCs and analysis of their investments by sector and geography over time.
  • Finally, four case studies of recent Chinese outbound investments in cleantech (Wanxiang, GSR Ventures, Three Gorges, and Hanergy) to provide real world illustrations of the sector's main drivers and trends.

"China Cleantech Outbound Investment in Transition" is a concise summary of key past developments and future direction for Chinese outbound cleantech investment. (Free to download) To learn more or inquire into specific topics covered in this report, please contact Azure at research@azure-international.com.




 Energy Storage World Markets: 2014-2020

The Azure Cleantech Advisory Team (CtA) has released a new report jointly with the Energy Storage World Forum. In 2013, the global energy storage market grew by 22%, adding over 200 MW in capacity worldwide (not including CAES, PHS, thermal or CSP). This report profiles 10 countries that accounted for 90% of cumulative global installations as of the end of 2013. It focuses on understanding the unique structure of each market, taking local policy, grid conditions and tariff structures into consideration. This report models the value proposition of electrical energy storage for generation, transmission, distribution and end user applications. Using these results, combined with projections for technology cost reductions, this report identifies key crossover points, where energy storage starts to provide a positive return on investment. Finally, utilizing the resulting economic model, this report presents some predictions for levels of user adoption and forecasts of market growth on an application- by-application, country-by-country basis. This approach allows the reader to address some very important questions, such as:

  • What are the early stage markets for energy storage?
  • When will installations begin to increase?
  • What market size can we expect?
  • Which markets are best poised to take advantage of early growth opportunities?

To purchase this report, please visit: energystorageforum.com




New Azure Wind Research Report 

Strategic forward looking segmentation of China's wind market: Azure has released a report to its clients providing a detailed forward-looking segmentation of the Chinese wind market based on close to 30GW of probable orders and further over 100GW of near-term projects under development that will define installation activity through to 2015 and 2020. In this report, Azure presents evolution suggested by visible forward looking activity in the market as segmented by technology, rated capacity, rotor diameter, wind class, and on vs. offshore activity. Please contact Sebastian Meyer (sebastian.meyer@azure-international.com) for further inquiries.


China Outbound New Energy Investment Report

China Outbound New Energy Investment Nov 21 2013

With respect to new energy investment overall, the vantage point of Beijing or Shanghai is quite different from that of Silicon Valley or New York: the growth is solid, and diversification into new sectors and technologies demonstrates continuously increasing interest in this field. This 33-page report presents essential insights key to understanding this different perspective.

(please email research@azure-international.com or call +86-10-8447-7053 for purchase details)




Overview of China renewable energy market trends

Azure Report - China Renewable Energy Market Trends - Nov 21 2013

This 40-page report presents a comprehensive overview of China's renewable energy situation in the context of the country's overall energy situation and growth policies. Each chapter also contains a short description of key areas where China still needs to look to other countries for technologies and other forms of industrial collaboration.

(please email research@azure-international.com or call +86-10-8447-7053 for purchase details)






White Papers / Issue Briefs


Azure Issue Brief - Distributed Solar

Azure Issue Brief - Distributed Solar - Dec 10 2013 v1

Distributed solar is likely the next big thing in China's clean energy market. This issue brief discusses the reasons for new enthusiasm, the meaning of the newest statistics about distributed solar, and the difficulty of reaching China's 2015 targets. (free to download)






Azure Issue Brief - China Coal Caps

Azure Issue Brief - China Coal Caps - Dec 10 2013 v4

As part of China's new campaign against air pollution, in 2012 the central government announced 2015 targets for PM2.5 levels in certain provinces, along with a large number of policies related to coal burning, such as 2015 coal consumption caps. This issue brief discusses how these ambitious measures could have an immense impact on the way energy is produced and consumed in China, depending on how they are implemented. (free to download)





The Transition to Green Energy in China, Japan and Korea (with Innovation Norway)

innovation norway report final

As Asia is a very fast growing emerging market for clean solutions we work close with our local offices in Beijing, Japan and Korea to investigate market opportunities for Norwegian companies and assist mature companies to enter these markets. This report aims to lower the threshold for Norwegian companies wishing to enter the dynamic North East Asian Market. (free to download)





China Outbound Investment Strategies in the Cleantech Sector (with Cleantech Scandinavia)

china outbound investment strategies - cs and azure may 2013

This report aims to help understanding the current situation with outbound cleantech investments made by the Chinese actors and its strategic development. Understanding this strategy and the key factors that are influencing the possibilities and willingness to invest in foreign clean technologies will be valuable for individual companies that consider investment or M&A/exit option, as well as for the actors working with promoting inward investments in the Nordics.  (free to download)





Opportunities for Dutch Clean Energy Companies in China (with NL Agency)

azure report - opportunities for dutch clean energy tech companies in china v11 dec 9 2013

Azure International and NL Agency have developed this report on the business opportunities for Dutch clean energy technology companies in China. This report outlines the overall nature of those opportunities and makes clear the vast range of potential cooperation between the two countries across several areas of clean energy technology.  (free to download)







Archived Publications

Wind Research Publications
Energy Strategy Policy and Market Analysis Publications


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